Instagram May Have Just Dug Snapchat's Grave

posted by Karianne - 

Snapchat vs Instagram stories... For a long time now, most people were only using Snapchat for the filters and then posting them to their Instagram stories. Multiple people I know who run professional social media accounts have expressed the fact that their Snapchat profiles are dying. Where their Instagram stories engagement was through the roof. Everyone was migrating to Instagram for everything. 

This morning Instagram has announced that they are bringing FILTERS to their stories! I personally only use my Snapchat to talk to guys on Tinder that I don't want to give my phone number to anymore and to use a filter that I will save and post to my Instagram story. Now with filters... is this the death of Snapchat?

Today, we’re introducing face filters, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends. Simply open the camera and tap the new face icon in the bottom right corner. Tap a filter to try it on and send it to your friends or add it to your story. They even work with Boomerang! Also today, we’re rolling out three new creative tools. Make videos that play in reverse with “Rewind,” add context to your story with a hashtag sticker and get creative with the eraser brush. Instagram has always been the place you can go to turn regular moments into something you can’t wait to share. Now, you have more fun and easy ways to express yourself and connect with the people you care about most. To learn more about today’s updates, check out help.instagram.com. These updates are available as part of Instagram version 10.21 for iOS in the Apple App Store and for Android in Google Play.

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Karianne

Karianne

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