Instagram May Have Just Dug Snapchat's Grave

Snapchat vs Instagram stories... For a long time now, most people were only using Snapchat for the filters and then posting them to their Instagram stories. Multiple people I know who run professional social media accounts have expressed the fact that their Snapchat profiles are dying. Where their Instagram stories engagement was through the roof. Everyone was migrating to Instagram for everything. 

This morning Instagram has announced that they are bringing FILTERS to their stories! I personally only use my Snapchat to talk to guys on Tinder that I don't want to give my phone number to anymore and to use a filter that I will save and post to my Instagram story. Now with filters... is this the death of Snapchat?